Advertising Targeted
Email Advertising Marketing
Marketing and Advertising
Online Web Site Advertising
Web Site Advertising Marketing
Web Page Advertising
The only thing different for web site advertising marketing
from traditional advertising is with the internet promotion. The
following are some essential types of internet promotion that must be focused
on:
| Search Engines
| Design web pages that will be indexed well by the search engines,
using descriptive titles and accurate META tags. |
|
| Linking Strategies
| The more links pointing to your site the more traffic you'll
experience and the greater perceived popularity will rank you higher in
the search engines |
|
| E-mail Publishing
| E-mail publishing as
a means to conserve the people who have shown some interest in your
business by coming to your website |
|
| Networking
| On the Internet, networking is done primarily through news groups and
bulletin boards |
|
| Paid Advertising
| Banner ads have been around the longest and are are usually sold on a
cost per thousand page views (CPM) basis. |
| Paid listings in portal sites |
| Sponsorships on longer term paid ads on websites or e-mail newsletters |
| Pay-per-click links purchased on search engines such as Google.com |
| Pay-per-sale advertising known as an affiliate or associate program. |
| Paid ads in targeted e-mail newsletters |
| Opt-in e-mail advertising that sends a stand-alone ad for your
business to individuals who have volunteered to receive information from
your kind of business. |
|
| Viral Strategies
| Marketing phenomenon that facilitates and encourages people to pass
along a marketing message via e-mail |
|
| Public Relations
| Sending news releases to media publications that get picked up by several print or internet
publications to help boost traffic to your site |
|
| Traditional Media
| Promoting your site by placing a small display ad
in a targeted trade publication that offers some teaser copy that points
readers to your URL or e-mail address for more information |
|
Being successful at web site advertising marketing requires a disciplined
approach that is focused on meeting customer needs and has a
narrow focus on the above essential types of internet promotion.
Advertising Targeted
Email Advertising Marketing
Marketing and Advertising
Online Web Site Advertising
Web Site Advertising Marketing
Web Page Advertising |