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The only thing different for web site advertising marketing from traditional advertising is with the internet promotion.  The following are  some essential types of internet promotion that must be focused on:

bulletSearch Engines
bulletDesign web pages that will be indexed well by the search engines, using descriptive titles and accurate META tags.
bulletLinking Strategies
bulletThe more links pointing to your site the more traffic you'll experience and the greater perceived popularity will rank you higher in the search engines
bulletE-mail Publishing
bulletE-mail publishing  as a means to conserve the people who have shown some interest in your business by coming to your website
bulletNetworking
bulletOn the Internet, networking is done primarily through news groups and bulletin boards
bulletPaid Advertising
bulletBanner ads have been around the longest and are are usually sold on a  cost per thousand page views (CPM) basis. 
bulletPaid listings in portal sites
bulletSponsorships on longer term paid ads on websites or e-mail newsletters
bulletPay-per-click links purchased on search engines such as Google.com 
bulletPay-per-sale advertising known as an affiliate or associate program. 
bulletPaid ads in targeted e-mail newsletters
bulletOpt-in e-mail advertising  that sends a stand-alone ad for your business to individuals who have volunteered to receive information from your kind of business. 
bulletViral Strategies
bulletMarketing phenomenon that facilitates and encourages people to pass along a marketing message via e-mail 
bulletPublic Relations
bulletSending news releases to media publications that get picked up by several print or internet publications to help boost  traffic to your site
bulletTraditional Media
bulletPromoting your site by placing a small display ad in a targeted trade publication that offers some teaser copy that points readers to your URL or e-mail address for more information

Being successful at web site advertising marketing  requires a disciplined approach that is focused on meeting customer needs and has a narrow focus on the above essential types of internet promotion.  

 

 

Advertising Targeted     Email Advertising Marketing   Marketing and Advertising    Online Web Site Advertising    Web Site Advertising Marketing    Web Page Advertising

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Last modified: November 21, 2007