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Google

How do you optimize getting readers, customers, potential clients, etc to visit your web site?   There are a number Web Page Advertising strategies that should be focused on to bring traffic to your site:

bulletSearch Engines
bulletIt is important to design web pages that will be indexed high by the search engines (need to use descriptive titles and accurate META tags)
bulletLinking Strategies
bulletTry to get other high traffic web sites to have links pointing to your site to drive more traffic to you Their experience and their greater perceived popularity will rank you higher in the search engines
bullet To get someone to link to your site you need to ask
bulletViral Strategies
bulletEncourage others to carry your marketing message via e-mail
bulletPublic Relations
bulletTry to get news releases picked up by several print or internet publications to help boost  traffic to your site
bulletTraditional Media
bulletAn effective way to promote your site is to place a small display ad in a targeted trade publication that offers some teaser copy and points readers to your URL or e-mail address for more information
bulletmake sure you list your website on all print ads, direct mails and other promotions
bulletE-mail Publishing
bulletE-mail publishing is one of the highest priorities of your website as a means to conserve the people who have shown some interest in your business by coming to your website
bulletGet your visitor to sign up for a free newsletter or promotional updates  
bulletOffer a variety of incentives such as an entry into a contest, a free gift or a free coupon 
bulletNetworking
bulletOn the Internet, networking is done primarily through news groups and bulletin boards
bulletPaid Advertising
bulletBanner ads, pop up and pop under ads have been around the longest and are are usually sold on a CPM (cost per thousand page views) basis. 
bulletPaid listings in portal sites (e.g. web business directories)
bulletSponsorships on longer term paid ads on websites or e-mail newsletters
bulletPay-per-click links purchased on search engines such as Google.com 
bulletthe price per click for the top spots depends upon what your competitors are willing to bid.
bulletPay-per-sale advertising known as an affiliate or associate program. 
bulletthe merchant signs up a number of affiliates who place a link or linked graphic on their site. If a sale is made to a customer coming through that link, the affiliate earns a commission, typically 5% to 15% of the transaction total
bulletPaid ads in targeted e-mail newsletters
bulletOpt-in e-mail advertising  that sends a stand-alone ad for your business to individuals who have volunteered to receive information from your kind of business. These are called "opt-in" lists  because the list members have agreed to receive information

Developing a comprehensive web page advertising strategy can bring more awareness, more visitors and more chances for success. 

 

Advertising Targeted     Email Advertising Marketing   Marketing and Advertising    Online Web Site Advertising    Web Site Advertising Marketing    Web Page Advertising

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Last modified: November 21, 2007