The Affiliate Marketing model is simple. it works as a commission-based referral system. A partner or affiliate markets a merchant's products for a "piece of the pie."
Some people are convinced they can make a $million a day in affiliate marketing (maybe a slight exaggeration on my part) One individuals enthusiasm piqued my interest and I started checking around. Upon first look, it appears the only money being made is by people selling books and courses to teach you how to do affiliate marketing. He is slightly pragmatic, saying that he wants to set up a hundred sites, fed off of some software service. He said he expects to make only about $10 or $12 per day from clicks, multiplied times the number of sites he gets up and running.
Let me offer some truthful insight into the prospects and process of affiliate marketing. There's no such thing as a get rich quick scheme (other than robbing a bank or winning the lottery). I think you are completely right about the only money to make from these things is by selling books telling you how to get rich off those schemes. $10-12/day from clicks? He's dreaming, unless he's Amazon or other high profile site. He *might* get that much from all 100 sites total. But even that's doubtable. To get $10-12/day from a site, you must have people visiting the site. This means lots of good, applicable content which needs to be updated regularly. One person can't build and maintain 100 high profile sites! If he's building the site to make money off of clicks, he'll do better by flipping burgers at McDonalds.
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