Brand Marketing Strategy
Building a Brand
Global Brand Management
Why is a brand important?
|A brand is the overall impression that stakeholders use to describe the
|Every transaction, inside and outside the company, is an opportunity for
building brand. It arises from the way your company answers the telephone,
the way we bill and the speed and quality of your service.|
|It is far more than the logo|
Why build a brand?
|Earn higher revenues|
|Attract a larger share of customers’ business|
|Attract and retain employees|
|Increase customer and employee loyalty|
|Elicit choice for the company brand over an equivalent offering|
|Build better relationships with strategic partners|
This website topic has been established to provide meaningful information on the
who, what, when, where and why's of a brand.