Home
Consumer Behavior And Marketing Strategy
Database Marketing
Ebook Internet Marketing Strategy
E Business Marketing Strategy
Ecommerce Marketing Strategy
Guerrilla Marketing
| |
Microsoft Dominance. Technical brilliance or Marketing Strategy?
Initially, it was timing and luck, but they soon realized that
lightning was unlikely to strike twice, so they implemented both a
long range market strategy to build share, as well as a series of
highly effective, marketing tactics to deplete share and forestall
competition.
Microsoft's dominance has been the result
of having the foresight to implement a comprehensive market strategy.
Technical brilliance (which is a questionable attribute), and the
various marketing approaches they have used to carry it out are
nothing more or less that the disposable components or tools they have
used to accomplish this.
But, like any magician's trick, what we see is the misdirection, what
they want you to see, smoke and mirrors. That keeps everyone guessing
while the beautiful assistant (if anyone could call Steve Ballmer
beautiful) quietly slips out the trap door before the box is sawn in
half.
|
