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If you are in the process of preparing a marketing and business plan
for a major
performance tour how do you promote this type of event marketing
on your website. Especially if there is no big names and a narrow market
niche, How do you generate regional interest? Once you have
developed a strategy to overcome the name issue and you have a complete
understanding of the target market start doing an internet search for examples
of some successful event marketing organizations such as the circus model as an
example of a good start. If your audience is much narrower then
do search within search on your search engine (Regional/US States and go into
cities/City name/City Guides) for each one of the cities on your tour. Contact
those sites listed in that category as most will have local event listings and
calendar of events pages. Also, you may be able to trade a couple of tickets
with some of those sites for your own page that can be registered with the
search engines for each stop on the tour.
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