Online Web Site Advertising
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Online Web Site Advertising typically incorporates a number of methods aimed at bringing traffic to your site from  targeted audience segments. These methods include:

bulletEmail Newsletters, Classified Ads and Sponsorships
bulletE-mail publishing is one of the highest priorities of your website as a means to conserve the people who have shown some interest in your business by coming to your website
bulletOpt-in e-mail advertising  that sends a stand-alone ad for your business to individuals who have volunteered to receive information from your kind of business. These are called "opt-in" lists  because the list members have agreed to receive information
bulletDisplay Ads (banners, pop up ads, pop under ads, graphical ads, etc.)
bulletBanner ads have been around the longest and are are usually sold on a CPM (cost per thousand page views) basis. 
bulletKeyword Ads
bulletPay-per-click links purchased on search engines such as Goggle, Yahoo, AOL and more.
bulletthe price per click for the top spots depends upon what your competitors are willing to bid.
bulletPay-per-sale advertising known as an affiliate program. 
bulletthe merchant signs up a number of affiliates who place a link or linked graphic on their site. If a sale is made to a customer coming through that link, the affiliate earns a commission, typically 5% to 15% of the transaction total
bulletContextual Ads (ads targeted by the content on a page)
bulletPaid listings in portal sites
bulletOn-Site Sponsorships
bulletSponsorships on longer term paid ads on websites or e-mail newsletters
bulletBehaviourally-Targeted Ads (ads displayed by user behaviour)
bulletAdvertorial (Paid-For Editorial)
bulletPaid ads in targeted e-mail newsletters
bulletAdvertisements in Downloads (known as “adware”)
bulletRich Media Advertising (Flash ads, streaming audio/video, etc.)

 

Online web site advertising strategies focus on five key areas:

bulletAwareness
bulletAcquisition
bulletRetention
bulletOptimization
bulletConversion

A well executed online web site advertising strategy will drive more qualified traffic, will increase leads and sales, will maximize your brand visibility, will give your site a competitive advantage and will be a cost effective addition to your marketing mix.

Advertising Targeted     Email Advertising Marketing   Marketing and Advertising    Online Web Site Advertising    Web Site Advertising Marketing    Web Page Advertising

  

   

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Last modified: November 21, 2007