There is always the temptation as you enter into Email Advertising Marketing to use it as a mass medium. Why wouldn't you when you consider how inexpensive it is to blast out an email to tens of thousands of people and it doesn't matter how many people respond. Your cost per response is next to nothing. Unfortunately for those that do this they don't understand that they are polluting and choking the internet bandwidth. A good rule is to make your email list for prospecting compatible with snail mail list selection strategy.
Email advertising comes in several forms:
There are four general steps to follow when you enter into email advertising marketing:
Always be aware, when advertising by email you are doing so at someone else's expense. The expense being both time and money taken from the person you are trying to promote your business to. Respect is the key word when developing and executing an email advertising marketing strategy
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