Guest Loyalty program
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What is the right type of guest loyalty program for your company?  To answer this question you must get an understanding of the different types of loyalty models that are commonly being used in the marketplace then use a decision matrix to determine whether a turnkey program, a strategic partner program or a self directed do it yourself program is the best one for your organization. 

Loyalty Models

Promotional Model 

Rewards your clients with sweepstakes or instant rewards

Player Model

Reward your clients with someone else’s promotional currency such as long distance or hotels

Proprietary Model

Reward your clients with your own promotional currency based upon their spending with you

Coalition Model

Reward your clients with promotional currency shared between two or more partners

 

Decision Matrix

Once you have determined which  is the best type of guest loyalty program for your organization you greatly increase you odds of having a great program for you clients and meets you business needs at the same time.

 

Consumer Loyalty Program    Customer Loyalty Program    Customer Loyalty Program Web    Discount Loyalty Program    Employee Loyalty Program    FAQ Loyalty Program    Guest Loyalty program    Loyalty Building Program    Loyalty Program Software    Loyalty Reward Program    

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Last modified: November 21, 2007