Discount Loyalty Program
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A discount loyalty program is initiated by businesses with two main goals:

bulletacquisition of information relating to their customers’ spending habits 
bulletto actively cultivate loyalty amongst customers to ensure they continue patronizing the business. 

Loyalty programs may offer benefits in a number of different ways. Many discount loyalty programs offer a sustained discount (e.g. 15% off) for a period of time. Others offer a discount once certain criteria have been met (e.g. save $20 off next purchase once you have purchased $400 of products or services).  Still others offer points which may then be redeemed for products which may or may not be directly related to the business.

Loyalty cards are the most common form of a discount loyalty program found throughout the world today. Major supermarket chains, such as Safeway  have loyalty cards, also known as rewards cards or benefit cards. These types of loyalty programs usually operate by offering a discount on certain products, usually marked throughout the store, to those who have a loyalty card. In exchange for this discount, customers are giving the store access to itemized receipts of their buying habits in the store, allowing the business to better cater to their needs and build product purchasing and discounting to help retain their most profitable customers.

An effective discount loyalty program recognizes and rewards customers based on their purchase behaviour.

 

Consumer Loyalty Program    Customer Loyalty Program    Customer Loyalty Program Web    Discount Loyalty Program    Employee Loyalty Program    FAQ Loyalty Program    Guest Loyalty program    Loyalty Building Program    Loyalty Program Software    Loyalty Reward Program 

   

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Last modified: November 21, 2007