Brand marketing is much more than advertising, Traditionally, all marketing activities are associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution.
A value integrated brand marketing approach builds upon a base consisting of the brand that is aligned with your corporate vision and objectives as well as an audience framework integrated among and between business segments and audiences to achieve value integration. When theses fundamentals are in line with your various strategies it creates a strong combination of people, processes and resources that provide your customers with a consistent customer experience that is differentiated and valued.
Value Integrated Brand Marketing Model
Brand marketing is all about integrating your people, processes and resources to provide your customers with a consistent customer experience.
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