A Website marketing plan parallels a business marketing plan, but has a much narrower focus.  A typical  marketing plan follows an outline with content as follows:

	Your Company Mission What You're Selling Competition Keys to Success
	Market Analysis Market Demographics Market Needs Market Trends Market Growth Market Analysis
	SWOT Analysis Strengths Weaknesses Opportunities Threats Critical Issues
	Strategies Marketing Objectives Financial Objectives Target Marketing Positioning Strategies Market Research
	Marketing Mix
	Sales Forecast Sales Projection
	Budget Analysis Marketing Expense
	Implementation and Controls Milestones Break-even Analysis Marketing Organization Controls Contingency Planning
	Summarize the Plan Executive Summary (done last but will be at the beginning of your Small Business marketing Plan)

	Search Engines Design web pages that will be indexed well by the search engines, using descriptive titles and accurate META tags.
	Linking Strategies The more links pointing to your site the more traffic you'll experience and the greater perceived popularity will rank you higher in the search engines  To get someone to link to your site you need to ask
	Viral Strategies Encourage others to carry your marketing message via e-mail
	Public Relations Try to get news releases picked up by several print or internet publications to help boost  traffic to your site
	Traditional Media An effective way to promote your site is to place a small display ad in a targeted trade publication that offers some teaser copy and points readers to your URL or e-mail address for more information
	E-mail Publishing E-mail publishing is one of the highest priorities of your website as a means to conserve the people who have shown some interest in your business by coming to your website Get your visitor to sign up for a free newsletter or promotional updates   Offer a variety of incentives such as an entry into a contest, a free gift or a free coupon
	Networking On the Internet, networking is done primarily through news groups and bulletin boards
	Paid Advertising Banner ads have been around the longest and are are usually sold on a CPM (cost per thousand page views) basis.  Paid listings in portal sites Sponsorships on longer term paid ads on websites or e-mail newsletters Pay-per-click links purchased on search engines such as Google.com  the price per click for the top spots depends upon what your competitors are willing to bid. Pay-per-sale advertising known as an affiliate or associate program.  the merchant signs up a number of affiliates who place a link or linked graphic on their site. If a sale is made to a customer coming through that link, the affiliate earns a commission, typically 5% to 15% of the transaction total Paid ads in targeted e-mail newsletters Opt-in e-mail advertising  that sends a stand-alone ad for your business to individuals who have volunteered to receive information from your kind of business. These are called "opt-in" lists  because the list members have agreed to receive information Developing a website marketing plan requires a disciplined approach, needs to be focused on meeting customer needs and requires a narrow focus on essential types of internet promotion to improve your chances for success.