Loyalty Building Program
Home Loyalty Program Brand Market Research Marketing Definitions Advertising Marketing Plan Affiliate Marketing Marketing Associations Internet Marketing Marketing Strategy Email Marketing Business Marketing Direct Marketing Event Marketing

Home
Up                

Consumer Loyalty Program    Customer Loyalty Program    Customer Loyalty Program Web    Discount Loyalty Program    Employee Loyalty Program    FAQ Loyalty Program    Guest Loyalty program    Loyalty Building Program    Loyalty Program Software    Loyalty Reward Program    

Google

With new competition coming from all over the world companies are interested in learning how to tap the power of a loyalty building program.. Loyalty programs have helped many companies keep their customers from switching to the competition, and there are some key lessons learned from their experiences.

Here is a blueprint with key principles for putting  together a successful loyalty building program:
Loyalty isn't created by a program, but it can be strengthened by one. Loyalty grows out of customers' overall experiences, not just the rewards of your loyalty program.  A loyalty program cannot fix inherent problems such as poorly trained sales people that an organization doesn't want to address.  Experience shows that an otherwise effective loyalty program can be neutralized if the retailer doesn't deliver a satisfactory customer experience  (e.g.,  poor customer service). Don't begin a loyalty program until you're sure you can deliver a good shopping experience.
Loyalty programs raise customer expectations. You can make general promises to all of your customers, but when these promises are part of your loyalty program, you'll be held accountable if you fail to deliver. A loyalty program raises the bar, so don't make promises you can't keep.
In a loyalty building program, all customers are not created equal. This is hard for many retailers to accept. We all know that all customers are important but in the world of a loyalty building program some customers become more important than others. Other customers still must be treated well, but they don't get everything loyal customers do. Before kicking off a loyalty program make sure employees buy-in into your loyalty program and understand that it is okay to treat loyal customers a little better.

 

Consumer Loyalty Program    Customer Loyalty Program    Customer Loyalty Program Web    Discount Loyalty Program    Employee Loyalty Program    FAQ Loyalty Program    Guest Loyalty program    Loyalty Building Program    Loyalty Program Software    Loyalty Reward Program    

Send mail to webmaster@marketinginformationcentre.ca with questions or comments about this web site.
Last modified: November 21, 2007