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Consumer Loyalty Program
Customer Loyalty Program
Customer Loyalty Program Web
Discount Loyalty Program
Employee Loyalty Program
FAQ Loyalty Program Guest Loyalty program
Loyalty Building Program
Loyalty Program Software
Loyalty Reward Program
Consumer Loyalty Programs are an effort to identify, maintain,
and increase the return from your best customers through, long term,
interactive, value added relationships
Objectives
 | Assess customers according to value |
| Retain those who are most valuable |
| Increase their gross profit contribution |
Means
| Use transactional data to identify customers |
| Create open and productive dialogues |
| Apply "added value" opportunities and mechanisms to influence
choice. |
Why Bother?
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To show leadership
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To catch up
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To be more effective
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To be more efficient
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Because customers expect it
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Understand customers – collect data
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What Can You Expect?
| Improved customer retention |
| Life-time value |
| Increase share-of-wallet |
| From competitors |
| Via cross-sell / up-sell |
| Provide a framework for dialogue and feedback |
Don’t Expect Loyalty Programs to…
| Fix fundamental problems |
| Generate quick profits |
| Quickly bring in new customers |
Where Do Loyalty Programs Work Best?
| Highly competitive markets |
| Parity is perceived to be high |
| High fixed, low variable cost businesses |
| Perishable inventories |
| Purchase Behaviours can be tracked |
| Frequent purchase cycles |
| Management does not want to compete on price |
Why Do Loyalty Programs Work?
| All customers are not created equal |
| Share of customer (share of mind) is a more profitable pursuit that share
of market |
| Improve earnings with existing resources |
| Manage customer relationships through corporate-wide initiatives |
| Current relevant dialogue creates competitive advantage |
| They build customer loyalty not purchase loyalty |
| It becomes the differentiator when all other things are equal or closes
the gap on small perceived differences. |
An effective consumer loyalty program recognizes and rewards customers
based on their purchase behaviour.
Consumer Loyalty Program
Customer Loyalty Program
Customer Loyalty Program Web
Discount Loyalty Program
Employee Loyalty Program
FAQ Loyalty Program Guest Loyalty program
Loyalty Building Program
Loyalty Program Software
Loyalty Reward Program | 
