What can one reasonably expect Direct Marketing to do for your company. If you are about to make an investment of money and time you want to make sure that you're thinking straight about this before you commit.
Do not rely on direct mail (if you assume you want to do a mailing hoping for
a about a 2% response rate) to do the marketing work for you. Your offer may not
be compelling enough to find enough people out there who are willing to pay for
your product or service.
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