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Brand Development
Brand Loyalty
Brand Management
Brand Marketing
Brand Marketing Strategy
Brand Positioning
Brand Strategy
Building a Brand
Global Brand Management                


Why is a brand important?    
bulletA brand is the overall impression that stakeholders use to describe the company
bulletEvery transaction, inside and outside the company, is an opportunity for building brand. It arises from the way your company answers the telephone, the way we bill and the speed and quality of your service.
bulletIt is far more than the logo

Why build a brand?

bulletEarn higher revenues
bulletAttract a larger share of customers’ business
bulletAttract and retain employees
bulletIncrease customer and employee loyalty
bulletElicit choice for the company brand over an equivalent offering
bulletBuild better relationships with strategic partners

This website topic has been established to provide meaningful information on the who, what, when, where and why's of a brand.


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Last modified: November 21, 2007