Anybody who uses search engines to find out information uses
phrases to find the information they are seeking. These phrases to them, best
describe the information they seek. So, if the are looking for information
on what to look for when buying a second hand car for example you might
use the term "buying second hand cars", or "buying used cars", or "how to buy
used cars", etc. Each of these terms is commonly known as a ‘keyword’, and
searching for the most used keywords, or even lesser used keywords, is big
business on the internet.
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