E Marketing Strategy
Home Loyalty Program Brand Market Research Marketing Definitions Advertising Marketing Plan Affiliate Marketing Marketing Associations Internet Marketing Marketing Strategy Email Marketing Business Marketing Direct Marketing Event Marketing



There are 7 Steps To Market Segmentation in an E Marketing Strategy:

  1. Identify and name the broad market
  2. Identify and make an inventory of potential customers' need
  3. Formulate narrower markets
  4. Identify the determining dimensions

  5. Name possible segment markets

  6. Evaluate the behavior of market segments

  7. Estimate the size of each market segment

This 7 steps approach to market segmentation is very simple and
practical and works for most marketers. If you are curious about other methods you should take a look at computer-aided techniques, such as clustering
and positioning.

Send mail to webmaster@marketinginformationcentre.ca with questions or comments about this web site.
Last modified: November 21, 2007