A direct marketing software option to consider is Nesox Email
Marketer Business Edition 1.8, a professional email newsletter and opt-in email
marketing software for targeted list building, email or newsletter campaigns
creation, bulk mailings and click tracking at the user's own computer.
There is no technical expertise needed. The software lets businesses of
sizes add a newsletter subscription form to their site to grow the list, create
and send out personalized HTML or text emails, create and manage unlimited
mailing lists, schedule messages, and view complete reporting metrics for each
campaign, including real- time open and click-through tracking. The
software is designed for opt-in email marketing and able to create and send
anti-spam law compatible email messages.
Email Marketer is based on permission-based email marketing which allows
businesses to educate their customers, build rapport and
trust with their subscribers, and most importantly, increase sales.
The software can also send out e-magazines, account
statements, reports, statistics, and bills to customers.