Direct Email Marketing
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If you really want to develop a revenue stream from your customer list, sell advertising in your daily e-mails.  At least that way you're sending something your subscribers want (your newsletter) at the same time.  If you really have large number of people in your database with demographics, you
shouldn't have too much trouble coming up with a lengthy list of potential advertisers. Then and only then you might consider using direct mail to reach them.

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Last modified: November 21, 2007