Consulting Internet Marketing Services
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If you have been considering opening a consulting internet marketing services in direct mail advertising, computer nerd, self-publishing, professional speaker, etc. etc. there isn't much that, in the public's eye, separates one "internet consultant" from another. In fact, most of the companies offering Internet consulting and internet marketing services have only managed to make money by selling websites to people. They don't have any kind of track record for creating profits for their customers.

Don't waste your efforts going after just anyone who might need a web site.
Go after people in certain industries. You might be better able to isolate a benefit you can give to a certain industry. That would be more profitable than aiming at "everyone."    Things you think might actually stand a chance out here. You still might find the going pretty rough considering anyone with an HTML editor considers themselves to be an internet marketing consultant these days.

You have to remember that people don't naturally understand why your mousetrap is better. All they want is dead mice CHEAP!  Moreover, you don't have the time or money to educate them. Whenever they see an ad or a letter or anything, they are going to have to instantly know what they stand to gain from talking to you. It's complex...but hey, that's why strategy comes before tactics.

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Last modified: November 21, 2007