How do you optimize getting readers, customers, potential clients, etc to
visit your web site? There
are a number Web Page Advertising strategies that should be focused
on to bring traffic to your site:
 | Search Engines
 | It is important to design web pages that will be indexed high by the search
engines (need to use descriptive titles and accurate META tags) |
|
| Linking Strategies
| Try to get other high traffic web sites to have links pointing to your site
to drive more traffic to you Their experience and their greater perceived popularity will rank you higher in
the search engines |
| To get someone to link to your site you need to ask |
|
| Viral Strategies
| Encourage others to carry your marketing message via e-mail |
|
| Public Relations
| Try to get news releases picked up by several print or internet
publications to help boost traffic to your site |
|
| Traditional Media
| An effective way to promote your site is to place a small display ad
in a targeted trade publication that offers some teaser copy and points
readers to your URL or e-mail address for more information |
| make sure you list your website on all print ads, direct mails and
other promotions |
|
| E-mail Publishing
| E-mail publishing is one of the highest priorities of your website as
a means to conserve the people who have shown some interest in your
business by coming to your website
 | Get your visitor to sign up for a free newsletter or promotional
updates |
| Offer a variety of incentives such as an entry into a contest, a
free gift or a free coupon |
|
|
| Networking
| On the Internet, networking is done primarily through news groups and
bulletin boards |
|
| Paid Advertising
| Banner ads, pop up and pop under ads have been around the longest and are are usually sold on a
CPM (cost per thousand page views) basis. |
| Paid listings in portal sites (e.g. web business directories) |
| Sponsorships on longer term paid ads on websites or e-mail newsletters |
| Pay-per-click links purchased on search engines such as Google.com
| the price per click for the top spots depends upon what your
competitors are willing to bid. |
|
|
| Pay-per-sale advertising known as an affiliate or associate program.
| the merchant signs up a number of affiliates who place a link or
linked graphic on their site. If a sale is made to a customer coming
through that link, the affiliate earns a commission, typically 5% to
15% of the transaction total |
|
| Paid ads in targeted e-mail newsletters |
| Opt-in e-mail advertising that sends a stand-alone ad for your
business to individuals who have volunteered to receive information from
your kind of business. These are called "opt-in" lists
because the list members have agreed to receive information |
